Politics · India
Modi and Rahul Gandhi Target Young Voters on Social Media
The Indian government, led by Prime Minister Narendra Modi, is increasing its focus on engaging with young people, referred to as 'Gen-Z'. This strategy includes using social media platforms like Instagram and Snapchat, with the Ministry of External Affairs (MEA) establishing a presence on Snapchat. In parallel, opposition leader Rahul Gandhi has launched an 'Ask Me Anything' session on Instagram as part of his outreach to younger demographics. This social media engagement by both political figures aims to connect with and attract young voters.
How outlets across the spectrum covered it
Left 4 · Centre 9 · Right 2 n = 15
- Left (4): National Herald, Satya Hindi, Scroll.in, The Telegraph (India)
- Centre (9 votes, 11 outlets): Amar Ujala, Deccan Chronicle, Deccan Herald, Hindustan Times · Mint (HT Media — 1 vote), NDTV, Navbharat Times · The Times of India (Times Group — 1 vote), The Indian Express, The New Indian Express, The Quint
- Right (2): Dainik Jagran, The Pioneer
- International (1): Reuters