Economy · World
Global Study Finds Businesses Overestimate Omnichannel Capabilities
A new global study by Anchanto indicates a significant gap between businesses' confidence in their omnichannel operations and their actual operational maturity. The research reveals that while companies express high confidence in their ability to manage multiple sales and service channels, their execution capabilities lag behind. This 'omnichannel execution gap' suggests a disconnect between perceived readiness and the complex reality of integrated customer experiences. The study highlights a widespread challenge for businesses aiming to provide seamless customer journeys across various touchpoints.
How outlets across the spectrum covered it
L 2 C 2 R 0
- Left (2): The Hindu, The Wire
- Centre (2): The Hindu BusinessLine, The Tribune