Politics · India
Government Removes 12-Minute Ad Cap for TV Channels
The Indian government has scrapped the 12-minute per hour advertising cap for television channels. The Ministry of Information and Broadcasting argued that the 2006 rule is obsolete due to changes in the television landscape. This decision aims to ensure a level playing field for broadcasters and will take effect upon notification in the Gazette. The change allows for longer ad breaks.
How outlets across the spectrum covered it
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- Centre (5 votes, 6 outlets): Deccan Herald, Mint, The Economic Times · The Times of India (Times Group — 1 vote), The Hindu BusinessLine, The Tribune