Economy · India
Mahindra Launches Scorpio Lifestyler Pickup Truck
Mahindra & Mahindra has launched its new lifestyle pickup truck, the Scorpio Lifestyler. The company aims to double the size of the lifestyle pickup market in India with this launch, targeting a price point under ₹20 lakh. The vehicle is designed to appeal to offroading enthusiasts and is expected to strengthen Mahindra's position in the pickup truck segment, both domestically and potentially globally. Key features highlighted include dual-zone climate control and premium features.
How outlets across the spectrum covered it
L 0 C 5 R 2
- Centre (5): Haribhoomi, The Economic Times, The Financial Express, The Hindu BusinessLine, The New Indian Express
- Right (2): Aaj Tak, Dainik Jagran