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Chelsea FC announces Circle's USDC as new shirt sponsor
Chelsea Football Club has announced a new front-of-shirt sponsorship deal with Circle, the principal operator of the USD Coin (USDC) stablecoin. The partnership will see USDC branding featured on the team's jerseys starting with their match against Brighton. The agreement marks a significant integration of cryptocurrency-related branding into top-tier European football.
How outlets across the spectrum covered it
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- Centre (2): Channel News Asia, Evening Standard