Economy · India

AARAV Fragrances Launches AI Platform for FMCG Innovation

AARAV Fragrances and Flavors has launched a new artificial intelligence platform named AARAV Intelligence. This platform is designed to facilitate dynamic, consumer-led innovation within the Fast-Moving Consumer Goods (FMCG) sector. The launch aims to enhance product development by leveraging AI to better understand and respond to consumer demands.

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