Economy · World
Hermès Faces Challenge Balancing Watchmaking Ambitions with Handbag Demand
Luxury goods company Hermès is encountering a challenge in its watchmaking division, where demand for its iconic Birkin handbags is reportedly influencing watch sales. Some customers are allegedly purchasing Hermès watches primarily to improve their chances of acquiring a Birkin bag. This dynamic is seen as potentially hindering the brand's stated ambitions for its watchmaking sector.
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- Centre (2): Mint, The Wall Street Journal