Society · World

Adidas apologizes for ad featuring Israeli soldier

Sportswear company Adidas issued an apology after an advertisement featuring a former Israeli soldier who lost a leg in combat drew criticism and calls for boycotts. The ad, which highlighted the soldier's resilience, was perceived by some as insensitive. Adidas stated that the intention was to honor the soldier's bravery, but they regretted any offense caused. The company has since removed the advertisement.

How outlets across the spectrum covered it

L 0 C 0 R 2

More balanced coverage on Paksh →