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ICC Explores Cricket Expansion in China
The International Cricket Council (ICC) is considering China as a potential market for expanding the sport. This move is part of the ICC's broader strategy to grow cricket's global reach. While specific details of the expansion plan are not yet public, the focus on China indicates a significant effort to tap into a large, untapped demographic for cricket.
How outlets across the spectrum covered it
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- Centre (2): France 24, The Economic Times