Society · World
Sydney Sweeney betting ad sparks controversy over women's sports representation
An advertisement featuring actress Sydney Sweeney promoting a sports betting application has generated significant controversy. The ad, which shows Sweeney in a revealing outfit, has drawn criticism from female athletes who argue it undermines progress made in women's sports. Some coverage suggests the outrage itself might be part of a marketing strategy, with one outlet describing it as 'feminist-baiting'. The ad's impact on women's sports and its underlying PR playbook have been subjects of discussion.
How outlets across the spectrum covered it
L 1 C 6 R 3
- Left (1): The New York Times
- Centre (6): Business Insider, Forbes, Fortune, France 24, The Sydney Morning Herald, The Wall Street Journal
- Right (3): Daily Mail, Fox News, The Daily Telegraph