Economy · World
Mbappé Signs Deal with Sportswear Challenger On, Leaving Nike
Footballer Kylian Mbappé has signed a new deal with sportswear brand On, a challenger to Nike. Mbappé had been under contract with Nike for 20 years. This move marks On's entry into the football market. Reports suggest Nike has faced several self-inflicted mistakes in recent years, leading to a loss of its market position.
How outlets across the spectrum covered it
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- Centre (2): BBC News, Le Monde