Economy · World
O2 secures record £200 million, 10‑year naming‑rights deal for London arena
O2 will retain the naming rights to the O2 arena and its surrounding entertainment district in London for ten years under a record sponsorship agreement valued at about £200 million (over $265 million), which is roughly a 50 % premium on the previous contract and has been described as the largest renewal of its kind in UK history.
How outlets across the spectrum covered it
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- Left (1): The Guardian
- Centre (1): Forbes