Economy · India
Yash Raj Films invests in digital-first entertainment company
Yash Raj Films has made a strategic investment in Rusk Media, a digital-first entertainment company. This move is part of the film production company's efforts to shape the future of India's vertical entertainment economy. The investment aims to promote digital content and provide new opportunities for creators. Yash Raj Films' decision comes amid growing demand for online entertainment in India.
How outlets across the spectrum covered it
Left 2 · Centre 1 · Right 0 n = 3
- Left (2): The Telegraph (India), The Wire
- Centre (1): The Tribune